Granular — Work

Anzan Atitlán

A Boutique Stay – Experience More Than a Hotel.

Overview

Anzan Atitlán is a Boutique hotel on the shores of Lake Atitlán, Guatemala. We developed the graphic design and branding strategy for Anzan, as well as produced and post-produced a marketing video to capture the unique atmosphere and architecture of the Hotel and spa.

Design Approach

The approach was to emulate the simplicity of the architectural features of the hotel and the framing of the magnificent landscape views.

Design Process

The video was scripted and produced by our team; being mindful of the peacefulness of the surroundings as well as the name “Anzan” being derived from the Sanscrit word for “quiet and peaceful mountain”, we took the creative decision to not use music, but lead the narrative with sound effects, and shoot the footage at sunrise and sunset, to capture the special light quality of the surroundings.